In order to showcase the Madison Sleeper, BoConcept used 3D animation to highlight the unique features of their new sofa bed. More at https://pinksquare.com/3d-animation/consumer-products/. By using 3D animation, this firstly eliminated people from getting in the way of the features but it was also cheaper than creating a physical prototype.
This 3D animation was created by www.pinksquare.com